about
Hi, I’m Marleena.
I recently completed my Consumer Channel Marketing Manager and Sales Analyst contract at Signify (formerly Philips Lighting) on their Amazon, Best Buy, and Ingram Micro (regional distributor to Dell and 40 other accounts) accounts. I am an MBA and Global Business Program Certificate alumna from the University of Washington's Michael G. Foster School of Business. My background is in marketing, sales, and public relations, with a passion for driving value to customers.
Prior to my MBA program, I used my MLA in Gastronomy Communications experience from Boston University to launch and grow restaurants in Boston and New York City.
Coming from a multicultural family and traveling from a young age anchored my decision to major in International Studies and Geography at the University of Miami and ultimately pursue Global Business at UW Foster. My strengths include strategy development and data analysis.
I love collaborating and have completed cross-functional projects in:
Developing programs: Amazon Business discount program with 508 Philips and WiZ SKUs
Sales forecasting: 140-product Philips LED lighting portfolio
Product portfolio optimization: Dell, Lenovo, PC Richard, BrandsMart
Designing print and digital marketing assets for 14 clients
Opening new restaurants: Bar Velo Brooklyn, Shanti Restaurant, Dudley Cafe, and Monroe Restaurant
Building new websites: Eyre Ceramics, Dudley Cafe, Riverside Boat Club
Organizing events: Philips Hue at Best Buy Achievers Tradeshow, local food events, media events, curated art shows, fundraising events, chef demos, catering events, and more
Clients
The Boston Globe
Clay Space 1205
Breads Bakery
Shanti Boston Group
Dudley Cafe
Shanti Restaurants
agencyIMD
Bar Velo Brooklyn
[salon]718
i.am606
Gastronomy at Boston University
East African Imports & Restaurant
Bolete Restaurant
Boston Chefs, Inc.
NoshOn.It
Branchfood
MONROE Restaurant
NAGA Restaurant
Riverside Boat Club
Some selected accolades
While Shanti Boston Group was under my influence as Marketing Manager, we received a number of awards including:
“Business of the Year” - Boston Main Streets
“Boston’s Best” - The Improper Bostonian
“Most Welcome Arrival” - The Boston Globe
I was awarded “Rookie of the Year” by Breads Bakery for my accomplishments and contributions within my first year as Catering Sales and Wholesale Representative
Say hello!
Also find me on LinkedIn:
Web Design and Content: Marleena Eyre c. 2023